November 26, 2017 | News & Updates

Fashionable Fish Scales

Mud, tree bark, and bamboo are just a few of the interesting materials we’ve seen used in sustainable fashion through the years, but this recent Forbes article included one we’ve definitely never heard of before: fish. Designer Hailey Harmon is using salmon scales usually discarded in the fishing industry as an alternative to leather in her brand AITCH AITCH. After tanning the fish scales, she uses the material for beautiful and luxurious handbags.

A post shared by AITCH AITCH (@aitch_aitch_) on

Here’s an excerpt from the Forbes article by Macaela MacKenzie:

“While things like sustainable materials, natural dyes and non-toxic manufacturing processes remain at the core of AITCH AITCH, Harmon knows when you’re trying to sell the message of sustainability to an industry just on the cusp of catching on, design has to reign supreme. ‘It doesn’t matter how sustainable, how eco-friendly. If it’s ugly, nobody’s going to buy it. Period,’ she said.

Now almost a year after the official launch of AITCH AITCH, Harmon’s biggest challenge is no longer finding her rallying cry but finding ways to expand the conversation as the fashion industry begins to catch on.

In recent years, designers including Viktor and Rolf and Stella McCartney have made a habit of showing up-cycled, sustainable collections. Furthering the movement, Gucci recently announced it will be going fur-free starting in 2018.

‘It’s still kind of the beginning of this revolution in fashion, to be sustainable and ethical, said Harmon. But like her early business school prediction, she doesn’t see the movement slowing down any time soon. ‘There are a lot of people that are so excited about it. Early adopters are really getting it and wanting to scream the message from the rooftops and spread it like wildfire.’”

Sustainability in fashion is always something we like to keep an eye on, as we know that the fashion industry has a not-so-great reputation when it comes to being kind to the environment and dry cleaning isn’t an exception. This is why we offer multiple green dry cleaning options at Parkers Custom Clothing Care. We want to make sure that our customers can keep their clothing items clean without causing unnecessary strain on the environment. Because just like you don’t have to choose between style and sustainability, you also don’t have to choose between great clothing care and eco-friendly methods.

 

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